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A mark for a bigger team.

Essentials to help you present Pentagon. Official artwork, descriptions, and brand guidelines.

About

Writing about Pentagon? Use these descriptions for an introduction, an article, or a company profile.

One-liner

AI agents that take initiative, keep work moving, and feel like real teammates.

Slogan
Give your ambition a bigger team.
Short descriptor
AI teammates for ambitious teams
Company description
Pentagon builds cloud AI agents that take initiative, keep work moving, and feel like real teammates. Each agent has its own cloud computer and works alongside people in shared conversations, carrying work forward and bringing the team in when human judgment matters. Pentagon is built around a lasting relationship with your agents: the models, tools, and infrastructure can evolve while your team keeps building on its work and shared context.
Company
Pentagon
Legal name
Arlington Labs, Inc.
Website
pentagon.run

Core artwork

Need something custom? Reach out to brand@pentagon.run.

For merchandise, print, and fabrication, send your producer the SVG artwork in the kit. These are the original logos with transparent backgrounds and no social background treatment.

Full lockup

Use the full lockup when introducing Pentagon.

Full lockup, artwork for dark backgrounds
On darkSVG + PNG
Full lockup, artwork for light backgrounds
On lightSVG + PNG

Symbol

Use the symbol where the Pentagon name is already clear.

Symbol, artwork for dark backgrounds
On darkSVG + PNG
Symbol, artwork for light backgrounds
On lightSVG + PNG

Wordmark

Use the wordmark when a separate symbol is not needed.

Wordmark, artwork for dark backgrounds
On darkSVG + PNG
Wordmark, artwork for light backgrounds
On lightSVG + PNG

Socials

Our social artwork draws on the idea of an integral: many small contributions adding up to a whole. The cloud of points represents our cloud agents working together in swarms.

All artwork is included in the brand kit above.

Referencing Pentagon in a post or article? Use the official logo artwork above, preserve its proportions, and keep it clear of text and busy imagery. Our profile artwork identifies our own accounts; it should not be used to imply an official account or endorsement.

Colors

We use a mostly black and white palette to keep the focus on what your team is building. Electric cobalt identifies the agent in our product story: an extra teammate helping you pursue bigger ideas and carry them through.

Deep#0B0D10
Background#131518
Surface#1C1F24
Muted#6C7280
Light#D4D9E1
White#FFFFFF
Electric cobalt#3D63FF

Fonts

Our marketing typography pairs a direct, expressive voice with precise technical detail. The Pentagon wordmark uses custom Poppins artwork and should always use the supplied asset.

Headings and body

DM Sans

Give your ambition a bigger team.

Weights: 400 / 500 / 600

Technical labels and metrics

Space Grotesk

Aa Bb Cc / 0123456789

Weights: 500 / 700

Principles

A little consistency goes a long way. Use the assets as supplied and give them space to be recognized.

Use the original artwork.

Keep the symbol and wordmark in their supplied proportions. Do not redraw, recolor, stretch, or add effects to the logos.

Give the mark room.

Keep text, graphics, and page edges clear of the logo. Place it on a simple background with strong contrast.

Choose the right contrast.

Use the light artwork on dark backgrounds and the dark artwork on light backgrounds. The lockup is supplied artwork, not live text.

Keep the relationship clear.

Use these assets to identify Pentagon. Do not use them in a way that implies a partnership or endorsement that has not been agreed.